INNOPAYs book about data, trust and the unprecedented opportunities of the transactional internet has been awarded during the 16th Management book ball.

Everything transaction written by Shikko Nijland, Douwe Lycklama and Chiel Liezenberg has been named Management book of the Year 2019 during the 16th Management book ball. The book scored highest on the topics of relevance, topicality, originality, readability, permanence, substantiation and presentation according to chairman of the jury.

‘Everything transaction’ is about digitisation and how the Internet offers ever more far-reaching possibilities for that.

Integrated perspective on the core of the buying process
Interactions and transactions are like breathing. We do it the whole day, without thinking about it. They vary from making a call or chatting, to paying or logging in. But what are transactions, really? 

The book describes the relation between transactions, the buying process, 2-sided markets, platforms, data and trust. Explained through recognisable cases, clear backgrounds, models and illustrations in its own visual language.

Meer informatie en bestellen boek...